Snapchat has quickly become a staple in American pop culture. We love Snapchat! Tons of celebrities use it, musicians reference it in their songs, and you can even access news stories on the social media app. It is nearly impossible to find someone who doesn’t find Snapchat fun or useful.
Snapchat is a social media app that is used to send pictures and videos, also called “snaps” to friends. Users can also upload snaps to their “story”, which can be seen by everyone who follows them.
Well then, what makes Snapchat so special? On the surface, it seems to be just another social media app. Unlike other apps, the content posted or sent on Snapchat disappears after a certain amount of time. This is most likely why sexting became a popular way to use Snapchat. Users can also incorporate text drawings in their snaps as well. These “snapsterpieces” can be sent to one person or a controlled group.
The app has three different types of users: “Snapchatters”, “Snapcasters”, and a combination of the two.
The people who only use Snapchat to interact with friends would be considered “Snapchatters.” Those who use Snapchat for broadcasting purposes and do not chat are “Snapcasters.”
The last group is a combination of “Snapchatters” and “Snapcasters.” These users are the most likely to be Snapchat famous.
Snapchat, originally named Pictaboo, was created in 2011 by a group of Stanford University students. One of the students, Reggie Brown, wanted to be able to send a girl a picture that would later disappear. That same year, Brown was removed from the company over a disagreement regarding his percentage of the company.
In 2012, the company grew to over 100,00 users. Evan Spiegel and Bobby Murphy, the other two students who helped create Snapchat, dropped out of college after receiving their first check from the app.
In 2014, Snapchat was valued at $10 million and the lawsuit involving Brown was finally settled. According to a study conducted by Snapchat, over sixty percent of millennials use the app.
This makes sense. Snapchat has a lot of useful features. The app is great for sending private photos and videos. It allow users to get an inside look at the lives of their favorite celebrities. You can even attach your debit card and share money on Snapchat.
The news aspect of Snapchat is the most useful to journalists. The new feature, named Discover, includes clips from news sources like Daily Mail, CNN, and National Geographic. The app allows the audience to see live news coverage through a much more personal lens. This makes the audience feel like they are actually there.
However, the content gathered on Snapchat is often times low quality and doesn’t bring much traffic to your website or blog. Journalists like Liz Plank have found ways to incorporate Snapchat into her career. It’s about time that the rest of us do the same.